Context and objectives
Euromaster, a MICHELIN subsidiary, resell all tyres brands as well as car maintenance parts and services via 1700 point of sales across Europe. In 2010, the market was going through a fast moving digitalization in response to changing consumer behavior.
Being in charge of the retail segment for the online channel, my role was to launch digital services and increase sales and profitability.
Main activities
I’ve managed the project to build and deploy an online booking application, custom made. I’ve run the project from end to end (Business needs collection, customer journey definition, web design, UX, specifications, UAT, go live)
I’ve managed internal and external stakeholders to improve and deploy the eCommerce: Run & maintenance, Evolutions, content, merchandising, traffic, conversion rate optimization, web analytics, business performance…
Results
Online booking contributed to decrease incoming calls by 60% across Europe.
The eCommerce platform was deployed from 3 to 9 countries, reaching 20M€ revenue. In addition to tyres sales, I’ve also launched new services online (MOT, servicing…)